When using the rich text editor - html tags are applied to the content. When viewing data within a form this is no problem as the rich text viewer can be used, however if the attribute is diplayed within a datagrid in a column the HTML tags are visible and the Users are not happy about it. Is there a way to avoid this?
I doubt it. It is likely that the datagrid escapes all your html tags to avoid any layout problems.
What you could do is create a second string attribute that is a virtual attribute that parses the content from your html-tagged strings to non tagged strings.